Grey market or parallel market is the distribution channel where a legal commodity circumvents the authorized channel to be sold at a lower price. Diversion is usually observed when large discounts are provided, to certain countries or customer groups. The trade of goods through unauthorized channels costs the high tech industry billions of dollars in losses annually and is usually not quantified accurately because diversion is difficult to track. The products also have a negative impact on many customers who may not be able to avail the manufacturer’s warranty as the product did not come through the legitimate distribution channel.

Diversio, a robust product diversion tracking tool allows companies to locate the source and target of diversion along with the number of products being diverted and the frequency of diversion. Using its unique search capability, the investigator can track the product’s path globally and take corrective action against violators. Without a sophisticated tool, pursuing grey market diversion is a very manual task, limited to investigators with a background in law enforcement. With Diversio, these investigators now have a tool that will seamlessly integrate data allowing them to follow the distribution channel from source to end customer. With better tracking, companies will be able to proactively investigate and eliminate grey market sales channels thus recapturing lost revenue, regaining market share and protecting the brand.

With Diversio Companies can:

• Track diversion sources and targets
• Plot the number of inbound, outbound and domestic diversions

Targeted towards Diversion and Fraud Management department investigators, this product simplifies the task of detecting patterns in the data and enables the investigator to view and analyze the data using multiple criteria, thus empowering them to detect trends in both the sources of diversion and the targets. Analyzed data is easily exportable to spreadsheet formats for future use.

Key Benefits

• Uncover trends and tendencies with a few mouse clicks
• Save millions of dollars which are written off as business loss and increase profitability
• View diversion activity on a map on multi-tiered level across all geographic locations and pinpoint exact regions where diversion activity occurs
• Analyze trends in diversion sources and the number of occurrences
• Flag known offenders and proactively prevent future fraudulent activity
• Track partners and their broker links that may be sources of diversion
• Identify offending partner agents and make correctional efforts
• Automate analysis thus increasing efficiency and reducing manual data manipulation
• Determine margin loss due to diversion Flexible bracketing of discounts.

Diversio enables the investigator to uncover trends and tendencies with a few mouse clicks.

Dashboard is primary tool of selecting & displaying information for pattern analysis and investigative features leading to actionable intelligence. Dashboard consists of filters bar and pods.

Diversio can be segmented as Inbound, Outbound, Domestic or End User. Based on the criteria Diversio not only returns data set but identifies useful pattern based on types of diversions and presents for quick review & export

Graphical representation of diversions to quickly understand data based on types of diversions over time & location. Displays which diversion types constitute most compared to overall diversions for the period & location Once diversion information is plotted on map, you always have access to associated details, simply mouse over End User or Install User Tags